How Top Keller Williams Agents Use Social Media for Maximum Profit Today

Do you want to know the secret sauce of top Keller Williams agents today? Are you still trying to figure out how they make their digital marketing strategies stand out?  

If you want to ensure you get more than your ample share of profit from the real estate industry, then you should prioritize social media. With the new normal brought about by the COVID 19 pandemic, you should make your online presence felt now, more than ever. And the key here is to leverage on the power that social media has to offer.

The most popular social media platforms right now are Facebook, YouTube, and Instagram. Here are some ideas used by successful Keller Williams agents for each:

Facebook

Facebook is the most used social platform, and its ad platform is better developed than most. 

Initially, the fundamental things to remember are to include in your Facebook marketing posts relevant messages with meaningful information, appropriate links to your landing page, a web inquiry form, and general contact information. It is also necessary to make sure your posts conform to Facebook’s guidelines and policies. Otherwise, they may not be published or may even be taken down. Finally, don’t forget to include a call to action to conclude your message, so your prospects know how to reach you immediately. 

To help you in your digital marketing strategy, Facebook ads help target your audience by age, gender, employment, interests, purchasing behaviors, and relationship status (among other criteria) and allows you to put relevant ads and content in their newsfeed, where they are already scrolling. With Facebook ads, you pay for each ad, so you can target your audience. 

Each Facebook ad goal and each type of ad has a different set of KPIs (Key Performance Indicators). These objectives determine your ad costs. There are more than 350 audience attributes that you can select and combine, and you can develop them into highly responsive niche audiences. Making use of great content, Facebook’s extensive data, user base, and ad platform, all can make for a powerful combination for your digital marketing strategy.

YouTube

YouTube is the second most searched site online, and video converts better than any other type of content (and is cheaper to produce than ever). Posting videos on YouTube is a fantastic way to boost visibility for your brand, listings, services, and expertise as a real estate professional. Video is a vital aspect of your marketing strategy and should be integrated into as much of your online marketing as is appropriate. 

Listing videos often fall short of the mark by only highlighting the features (and not the benefits) of the home. An example would be for a property that has an ideal location to schools, local services, or lines of transportation, or one where normally properties maintain or increase in market value, or where the neighborhood crime rate is historically low. Another example might be for a home that has not been recently updated, but with minimal expertise and some “sweat equity” can be transformed into the perfect fit for a low-cost DIY project. 

But, just as importantly, listing videos can also demonstrate your overall professional competence, confidence, personality, and experience. For instance, the preparation you put into properly staging a home for showing shows how much you care about doing the job right. The amount of detail you include in the narrative about both features and benefits tells a prospect volumes about whether or not they will want to do business with you. You can also use it to highlight the services and accomplishments of your real estate business group like if you belong to Keller Williams Philadelphia for example, to further establish yourself as an expert in the field.

More importantly, understand that the content you post on YouTube stays around the longest compared to the other social media platforms, because they don’t get bumped out into obscurity by succeeding posts.  It basically just stays there on your playlist for the world to access whenever it wants to.  In addition, having a library of the videos you’ve produced will provide not only reference materials about you, your business, and the services that you offer, but can also be a great wealth of information for your prospects about the real estate industry.  So if you don’t have a YouTube channel yet, you should strongly consider setting one up. 

Instagram

Of all the social networks, only Facebook and YouTube have more daily active users than Instagram. According to TechCrunch, Instagram reached more than 500 million active users daily in 2018. Since it’s vitally important to be seen where your competitors advertise, having a broader reach to varying social media platforms ensures a wider availability of qualified prospects. It is therefore important to learn more about Instagram as a viable platform on which to have visibility. 

Instagram allows you to share and edit photos and videos. Originally used mostly by millennials, Instagram continues to grow, and the statistical data shows the trend is likely to continue. Statista, in 2019, reported that the single most popular age range for Instagram is users between the ages of 25-34. Moreover, statistics show that a large portion of millennials is planning to purchase a home within the next five years. 

We usually think of Instagram as being just for videos and images of a tasty meal, your cuddly pet, or a family gathering (making it more or less simply an online ‘photo album’), but around 130 million people also tap to reveal Product Tags in Shopping posts each month. It can also include engaging interactive elements, like polls and questions, bringing people closer together by enabling direct participation in the shared expression. Sixty percent (60%) of businesses on Instagram Stories use an interactive element in their organic story (hashtag, @mention, or poll sticker).

But having said all of that, the next question is, do you still have the time to prepare for this? After all, you may already have a full plate as most Keller Williams agents, organizing sales meetings, doing the paperwork, and maintaining your client database. So it seems a bit daunting to add more to your already busy workload, isn’t it? Luckily for you and other realtors aspiring to also have successful Keller Williams careers, KW Virtual Assistants, the leading provider of  are here to fill in the gap and help take your real estate business to the next level, without burning you out.

Our virtual assistants have logged in more than 100 training hours in using the KW Command dashboard, are KPA certified, and certified KW Command experts, so you are assured they will implement your digital marketing plan to a T. For the price of a one-time onboarding fee of $300 and a reasonable monthly subscription, you get the services of a whole agency for the price of one full-time employee!    

So what are you waiting for? Email us now at Contact@Mykwva.com, so we can start helping you in leveraging the power of social media for greater profit today.